Digital Music Marketing and Distribution

Generator Compact is our new programme of music business development units for delivery as one day bite-size workshops.  These short courses offer a practical solution for small music businesses and have been assembled by people who have extensive experience of working within the music industry.  The central aim is to ensure that the information given is industry standard and also up to date.

DateTuesday 16th March 2010 Time: 10.30 am – 4.30pm Venue: The Institute of Digital Innovation Teesside University Middlesbrough TS1 3BA

This unit is designed to help bands, labels and managers use the internet to market, promote and sell their music. It will look at the range of services available and also how you can combine online marketing with traditional methods e.g. press and radio. Any artist or label looking to ‘break’ a record needs to know how to maximise internet promotion to their advantage.

  • Digital Distribution & Retail – selling music online
  • Digital Business Models – alternative revenue streams
  • Marketing Mix’ – new media Vs traditional media
  • Online Marketing – digital campaign planning
  • Implementation – online techniques and tools
  • For more information and to register for the workshops please email Martin McAloon or call 0191 245 0099.

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